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Brand & creative

Visual identity design for your online store

An identity ready for your store and your accounts, not just a logo file.

From SAR 2,400

Who it is for

  • New stores getting ready to launch.
  • Stores changing their identity before a season or a theme change.
  • Stores whose logo is hard to see on their theme's dark mode.

Scopes and prices

Logo and identity essentials

From SAR 2,400

What your store needs to start with one identity: the logo in every version, colours, fonts, and sizes for your store and accounts.

10 to 14 business days

Full identity

From SAR 6,000

Everything in the essentials, plus elements for your packaging, shipping and social accounts.

  • Patterns and graphic elements drawn from the identity.
  • 3 editable social post designs.
  • A packaging sticker and a thank-you card.
  • A shipping label design.
  • An extended usage guide.

20 to 25 business days

Optional add-ons

  • An extra logo direction

    If you want to see a third direction before you choose.

    SAR 500

What is included

  • A 30-minute intro call to understand your store and your customers.
  • Two logo directions, then we develop the one you choose.
  • A colour palette with light and dark pairs, checked for text contrast.
  • A matching Arabic and Latin font pair for the logo and designs, starting with fonts free for commercial use.
  • Logo versions: main, horizontal, icon and one-colour.
  • The store kit: the logo sized for your theme's header on light and dark backgrounds, the browser icon, the store icon and social profile images.
  • A short usage guide as a PDF.

What is not included

  • Printing.
  • Trademark registration. We hand over the logo files you need to register it.
  • Paid font licences. We tell you the licence price before you approve the font.
  • Naming your store.
  • Product photography.
  • Applying the identity to your storefront. That is part of the storefront design service.

Stages of the work

  1. Understand your brand

    We start with an intro call where we ask about your audience, the feel you want, examples you like and what to avoid.

  2. Show two directions

    We send two different logo directions, and you pick one.

  3. Develop the direction

    We develop the direction you chose from your feedback and build the colours and fonts on it.

  4. Hand over the files

    Once payment is complete, we hand over the final files and the usage guide in organised folders.

What you receive

  • Logo files in SVG, PDF and PNG, plus the editable source file.
  • The usage guide as a PDF.
  • Folders sorted by use: “Store”, “Social” and “Print”.

At a glance

Revision rounds
2
Logo ownership
Set out in the quote before you accept it
Delivery
Files on your request page in your account

We need no access to your store

This service is delivered as files, so we never enter your store dashboard. Your store link is enough if the store is live.

Designing a visual identity for an online store is not the same as designing a logo for a shop: the logo shows small in the header and in the browser tab, on a light or dark background depending on your theme. So we design your store logo and test it at those sizes before handover, and deliver colours and fonts in a form whoever designs your store and campaigns can use.

Common questions

Do I own the logo after handover?

We set out who owns the logo and the final files in the quote, before you accept it, and we never use the logo for anyone else.

How many logo directions will I see?

Two. You pick one and we develop it with you, with 2 revision rounds. If you want a third direction, add it to your request.

Do you register the trademark?

No. We hand over the logo files you need to register your trademark with the relevant authority.

Are the fonts free?

It depends on your choice. We suggest fonts free for commercial use first; if you pick a paid font, we tell you its licence price before you approve it.

Do you apply the identity to my store?

Not in this service. We hand over the logo in the sizes your theme needs; applying the identity to your storefront is part of the storefront design service.

How do I pay?

By bank transfer. Under SAR 1,500 you pay in full before we start. Otherwise you pay in two equal parts: one before we start, one before we hand over the final files. Details are in the services terms.

Request it from your account

Send the details and we reply within one business day. You get a written quote before we start, and pay nothing until you accept it.

Logo & visual identity

From SAR 2,400

Services terms