01Engineering discipline
Every change has a written reason.
We write down the reason for every change that goes into the theme, test each release before publishing it, and record what changed in the changelog so merchants know what's new.
We started by building stores.Then we designed their themes.
We have worked on Salla since 2019. We served more than 200 merchants before we moved to themes, then launched the Angel theme in 2023, and more than 8,100 stores have chosen it so far.
AfterAds is a small workshop that works on one platform: Salla. We know its stores from the inside, because we spent years working on them with their owners before we designed our first theme.
Manifesto
- 01We focus on one platform: Salla.
- 02We don't ship a feature before we've tested it.
- 03We don't promise what we can't deliver.
- 04We document every release in a public changelog.
It started with one merchant's request.
In 2019 a Saudi merchant asked us to build him a store on Salla. In about 16 months, the store made close to 2 million SAR in sales.
Over the following years we worked with more than 200 merchants on Salla before we moved to themes. When Salla opened its theme store to developers, we were among the first to publish a theme there.
We launched the Angel theme in 2023. More than 8,100 stores have chosen it so far, and it is among the top 3 themes in the top section of the Salla theme store. We keep developing it and publish every release in the changelog.
Four principles we work by.
02Control for the merchant
You set up your own store.
Angel's settings hold more than 80 options covering colors, fonts, dark mode, the header and footer and the product page, so you don't need a developer to change how your store looks.
03Ongoing development
A theme that keeps improving after launch.
Angel has had more than 100 releases since 2023. We add sections, fix what merchants report, and publish every release with its date and details.
04Saudi market first
We serve one market, and we know it well.
We have worked with Salla merchants since 2019, and we know the Saudi market's seasons, from Ramadan and Eid to National Day and the sale seasons, and what shoppers expect from a store in each.
With Salla merchants since 2019.
- Stores that chose Angel
- 8,100+
- Angel's average rating on Salla
- 4.9
- Merchants we worked with before themes
- 200+
- The year we started
- 2019
Why Saudi Arabia
We design for the market we know.
We design our themes for the merchant who cares about the details of their store and wants to set them up without waiting for a developer.
The team
One workshop, one engineer.
AfterAds workshop · since 2019AfterAds is a company led by a single founder. Every line of code, every design decision and every support request passes through the same hands, which is why we move fast and know every detail of what we ship.
AfterAds is an Egyptian-registered company (Tax ID 623-347-067), operating from New Damietta and serving Salla stores in Saudi Arabia since 2019.
What's next
Still a long way to go.
We are now working on new Angel releases, new themes for Salla stores, and clearer setup guides for every setting in our themes.
Start with the Angel theme
Buy Angel from the Salla theme store, then activate it on your store from your dashboard.